Umo Card Campus Outreach & Co-Marketing
Connecting what students already do with transit information they could use immediately.
The problem behind the work.
Help students understand transit routes, practical mobility and fare-payment options at the moment they need them.
Strategy translated into action.
I brought Umo Card and transit service information into university and community outreach, linking co-marketing, campus conversations and branded materials. My work involved institutional relationships, educational messaging, visual communication and follow-up planning.
What the work delivered.
Student-facing transit information delivered through the campus environments where everyday travel decisions were being made.
Notes on evidence and attribution.
The project does not claim that every student was eligible for free fares or that a particular number of cards was activated. Eligibility and service information can vary.
Selected work was performed in the stated consulting or employment capacity; it is not presented as a client commission from NDKA unless specifically identified as such. Organizations shown are not endorsements of NDKA.