GTA Summer Merchandise
Turning everyday rider merchandise into a recognizable set of public-facing brand touchpoints.
The problem behind the work.
Make summer outreach merchandise feel useful, approachable and worth engaging with, rather than treating each item as an isolated logo placement.
Strategy translated into action.
I developed coordinated designs for T-shirts, seasonal apparel, hats, tumblers, tote-style bags, sunglasses, fans, pens and smaller accessories. I carried the GTA identity through consistent colors, graphics and product applications, including bolder seasonal treatments for campus and community use.
What the work delivered.
A 13-page summer merchandise presentation and a coordinated creative program spanning multiple product categories.
Notes on evidence and attribution.
Visuals are design mockups from the user-supplied NDKA cross-reference PDF. A design presentation does not demonstrate that every proposed product was purchased or distributed.
Selected work was performed in the stated consulting or employment capacity; it is not presented as a client commission from NDKA unless specifically identified as such. Organizations shown are not endorsements of NDKA.