Greensboro Transit Agency Rebranding
A more cohesive public-facing identity across rider communications, products and community touchpoints.
The problem behind the work.
Build consistent and recognizable branding across rider information, field signage, event displays, merchandise and agency communications.
Strategy translated into action.
I led the GTA rebrand, directing identity applications, visual standards, logo and merchandise design and public-facing communications. I created summer and anniversary merchandise, coordinated assets for campus and community engagement, developed vehicle-wrap and field signage design, and worked across operational and leadership approval processes. I also authored agency strategic planning and Guilford County Schools outreach materials.
What the work delivered.
Connected creative assets and practical brand applications that could move from public information and digital communications into campus activation, merchandise and field-facing materials.
Notes on evidence and attribution.
Work was performed during RATP Dev / GTA employment. Brand ownership remains with the respective organizations; presentation does not imply independent NDKA client engagement or endorsement.
Selected work was performed in the stated consulting or employment capacity; it is not presented as a client commission from NDKA unless specifically identified as such. Organizations shown are not endorsements of NDKA.