PROJECT 11 / BRAND, MERCHANDISING & FIELD GRAPHICS

Transit Vehicle Wraps & Field Signage

Bringing public-facing identity out of the presentation and into the real world.

ORGANIZATIONRATP Dev / Greensboro Transit Agency | Greensboro, NCPERIOD2025-2026MY ROLEEnvironmental Graphics & Vendor-Ready Creative
01 / THE CHALLENGE

The problem behind the work.

Make agency branding recognizable at scale, across moving vehicles and physical locations.

02 / WHAT I LED

Strategy translated into action.

I developed transit vehicle graphics and field signage, coordinating creative specifications, vendor communications and necessary approvals. I considered placement, production, material scale, everyday visibility and operational requirements as part of the design process.

03 / THE OUTCOME

What the work delivered.

Brand applications designed to expand agency recognition across public-facing transit touchpoints.

Notes on evidence and attribution.

Original production-ready fleet graphics were not included in the current source package; this page uses an editorial title graphic rather than a fabricated vehicle-wrap photograph.

Selected work was performed in the stated consulting or employment capacity; it is not presented as a client commission from NDKA unless specifically identified as such. Organizations shown are not endorsements of NDKA.

NEXT / SELECTED WORK

Client Lifecycle & CRM