PROJECT 09 / CAMPUS, COMMUNITY & TRANSIT ADOPTION

Farmers Curb Market Route Launch

Connecting a practical transit service with a recognizable local destination.

ORGANIZATIONRATP Dev / Greensboro Transit Agency | Greensboro, NCPERIOD2025MY ROLECampaign Communications, Partnerships & Merchandise
01 / THE CHALLENGE

The problem behind the work.

Communicate a new or enhanced transit connection to the Farmers Curb Market and translate route information into an accessible neighborhood use case.

02 / WHAT I LED

Strategy translated into action.

I supported the route-launch workstream through marketing and public-facing communications, coordinated partner touchpoints, created branded merchandise and promotion materials, and helped align the event activation with the service message. The approach made it easier to start conversations about how residents might reach a local market.

03 / THE OUTCOME

What the work delivered.

A coordinated service-launch communications and engagement package connecting transit awareness, local partners and destination-based messaging.

Notes on evidence and attribution.

The project record supports communications and activation delivery, not a measured change in ridership or market foot traffic.

Selected work was performed in the stated consulting or employment capacity; it is not presented as a client commission from NDKA unless specifically identified as such. Organizations shown are not endorsements of NDKA.

NEXT / SELECTED WORK

Community & School Partnerships